ethics and standards

    Top: Computers: Internet: Web_Design_and_Development: Promotion: Ethics_and_Standards:

• - Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
  
• - Guide to avoiding being spammed and sending e-mail without spamming.
  
• - Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
  
• - The AMA's code of ethics for marketing on the Internet.
  
• - James Grimmelmann looks at the SearchKing vs. Google case. Includes links to earlier coverage and other related resources.
  
• - Describes the act of cloaking, and explains why you should not do it.
  
• - Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
  
• - Reviews efforts to create standards for SEO industry and search engine marketing professionals.
  
• - Examines the issues surrounding SEO standards of conduct.
  
• - Effort to discourage companies from using across-the-screen 'rich media' advertisements.
  
• - FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium
  
• - Worst practices, software and gimmicks to avoid.
  
• - Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
  
• - Reviews major search engines to see if disclosures of paid content are clear and conspicuous.
  
• - UK Act of Parliament that covers misleading advertising on the Internet.
  
• - Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.